10 January 2012

Google Panda Update Takes Advertising Copy 20 Years into the Past and It’s a Good Thing

Google Panda Update Changes Things for Advertising Writers
Google Panda is an update by Google that took affect in 2011. It has created a lot of stir with Internet marketers. Many sites that had top rankings dropped off the charts, according to their owners. SEO writing is a constantly evolving field. You may have had the experience of going to a web site and reading content that seemed awkward. The name of the web site appeared in sentences repeatedly, sometimes not really making sense. Those paragraphs were not really written for you, they were written for a search engine program. Site owners have been caught in a tug of war between search engines and site visitors. Site visitors wanted interesting content but search engines were looking for a particular format. The new Google Panda update has now put the emphasis on the visitor.

Google Panda Looks for Content Geared Toward Visitors
Apparently, Google Panda is designed to look for content that interests visitors. Google did a study to determine what visitors wanted to see or what they liked to see. Based on the results, Google Panda now looks for those characteristics. Photos, site arrangement, and quality of text now take on a new emphasis. Those who became accustomed to robotic SEO writing will have to tone it down. According to reports on the new system, web writers will now have to create their writing with the human reader in mind.

Google Panda Takes Us Into the Past
Google Panda takes us into the past by making writers of advertising copy focus on the reader, rather than “Google bots.” Instead of writing for a search program, writing will again focus on the consumer, the way it did in the past. For those who have suffered through pages of text written for a computer program, that’s good news.

05 January 2012

Good Clean Sentences

Write Strong Sentences
A writer should always try to get the point with as little fluff as possible. While you can do so by creating a great initial sentence or paragraph, you should enhance the body of your work also.

Remove Unnecessary Words From Sentences
Getting to the point means making crisp sentences that don’t have unnecessary words.

“The officer came to a decision about what to do,” could be said more definitely. “The officer decided what to do.”

Keep Readers Interested
The second sentence above is stronger and will push readers along, keeping them reading. Too many words that do not contribute to your meaning might eventually bore them.

Say what you want directly. Instead of “She began to sing,” write; “She sang.”

Get Accustomed to Better Sentences
These added words may seem to belong there. Once you get used to eliminating them, your writing will take on a more powerful feel. You want your reader to remain interested. Loads of extra words like these can turn a reader off, even if he or she doesn’t know why.

Tighten up your reading with concise, tight sentences.